Offshore Outsourcing Must Be Part of Business Strategy

Recent research reports reveal that the worldwide spending on IT services hit $569bn in 2003, up 6.2 per cent from 2002. IT services range from hardware support contracts to systems integration work to outsourcing. Offshore Outsourcing as a concept has gained tremendous momentum in businesses today. By definition, offshore outsourcing is the process in which the functions of an organization are performed by a foreign division or by a subsidiary of the parent company.

Enterprises outsource several activities to external agents. For example, many small business owners outsource their back-office tasks like accounting, finances and human resources. Some smaller firms hire outsourcers to do tech support, Web hosting and software design. Thousands of independent contractors perform such tasks for small businesses. Outsourcing helps firms to completely focus on their core mission, which is to increase sales and can offload more routine tasks such as check processing, bookkeeping and running a computer network.

However, several bodies do point out that sending work overseas will reduce domestic employment, which is quiet contrary to actual facts. Directing IT operations and especially IT development over to external providers can positively contribute to business expansions as it allows organizations to concentrate more upon business and save on staff, equipment, training and maintenance

Into the new IT age, more and more companies are joining the outsourcing bandwagon. Corporations that have not started to outsource continue to weigh the benefits and the disadvantages of outsourcing, while others choose to be a lot more careful and contract out activities on a limited basis.

When do you need Outsourcing?

Many organizations worldwide are considering outsourcing not only for its cost-effective benefits but also to sustain a competitive level of performance. The problem of having to recruit, train and retain expensive staff with the requisite skill-set can be dealt with as specialists outsource providers offer cost-effective man power with the required key skills.

With in-house technology or machinery and equipment becoming outdated and upgrading costs proving to be prohibitive, outsourcing comes as the easiest solution out. The capital that would have been otherwise employed can be diverted elsewhere in the business and fetch better rates of returns.

The rate of change and improvement in core activities necessitates a more radical approach if the company is to remain competitive.

Offshore operations can provide a tremendous benefits, including:

Technical Competence: Several offshore IT professionals provide their technical expertise for all your technical needs.
Quality: IT professionals abroad ensure that projects meet deadlines along with meeting highest quality and technical standards, set by quality bodies.
Costs: Outsourcing substantially cuts down operational costs by nearly 40 percent, according to Martyn Hart, chairman of the National Outsourcing Association. When outsourcing is carried to third world countries, such as the Philippines and India, businesses can expect to save up to 40 percent.
Start-up time: it is usually much easier and faster to start up a project offshore than in-house. Besides, offshore companies can take projects at any stage.
Protection: all intellectual property rights will belong to the original company.
Outsourcing offers a more flexible service, allowing the clients to concentrate on their core businesses and enhance their position in the marketplace.
Outsourcing provides a competitive edge. You could outsource to the best in the world, up the value of your product, and lower the cost.

There are also quiet a few criterions for a job to be offshore-able. The work needs to be very well documented and should have high information content. Tele-workable jobs, jobs that can be easily set-up, repetitive jobs are the other essential criterions for work to be outsourced. However, tasks such as direct customer interaction have to be dealt with in-house.

The options available

Large companies such as America Online (AOL), Intel, and Phillips, among others have resorted to outsourcing many activities like research, product development, logistics, human relations, accounting and legal work. These companies usually maintain an offshore facility with a staff of 1,000 employees or more and are able to shoulder the relative cost of an outsourcing venture in their business model.

There has been an explosion in the number of specialist outsourcing providers in the past one-decade. Organizations now set up services to handle clients' outsourced needs across a huge portfolio. Such organizations provide expert competence to help enterprises manage perceived immediate risks.

Companies that have zeroed upon outsourcing activities need to choose between the various models of outsourcing. The process of outsourcing a complete business process or product, including peripheral support, strikes one first. This strategy is rarely found in organizations outsourcing complete processes such as HR, marketing or purchasing.

Partial outsourcing, the other popular outsourcing model is employed due to lack of capability or if it is not cost-effective. Many organizations in the financial services sector do not intend to outsource customer call centers because of the risk it generates for their brand.

Perils of the deal

There may be several obstacles as well. Cultural differences, inadequate project management and communication problems are among the most common. However, cultural differences and management problems can be overcome by keeping a tight control over a project from the site. Offshore houses can even adopt the standards and procedures of the customer's company.

Communication may not be a problem anymore, electronic communication and, if really necessary, on-site support can solve it. It no longer matters whether the development staff is located the other side of the town or the other side of the world. Offshore companies are aware of these problems and they do their best to eliminate them, co-operating with the customers.

The outcome

The primary issues companies should think about when they relocate services offshore are their expertise in managing remote locations; the caliber and skill sets of the labor force; the cost of labor; language skills; telecom bandwidth, cost, and reliability; infrastructure; political stability; enforceability of intellectual property rights and business contracts; and the general maturity of the business environment.

Experts predict that by the year 2008 offshore outsourcing would be the only means not only to combat manpower-crunch but would also create a whole array of new-age jobs for businesses worldwide.

Sunny Gupta is President of Web Design Studio, a web site design & development services company based in Raleigh, NC. Gupta is also head of Maintec, a strategic offshore solutions provider. He can be reached at Email Sunny or 919.424.3877.

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